Pontypridd based community station GTFM is by far the top listening choice in and
around the town (CF37 postcode area) and shares the ‘top spot’ with BBC Radio
1 across surrounding parts of Rhondda Cynon Taff County Borough, according to
independent research published today.
When asked to identify stations they’d listened to in the past 7 days, 43%* of radio
listeners in Pontypridd said ‘GTFM’, compared to Radio 1’s 26%; Real Radio’s 25%;
Radio 2’s 23% and Capital FM’s 21%. *Equivalent to a 41% ‘weekly reach’ of all
adults (15+).
Meanwhile across GTFM’s wider Rhondda Cynon Taff County FM broadcast area
it reaches 28% of all radio listeners in an average week, the same as Radio 1 and
ahead of Real Radio and Radio 2 both with 22%; and Capital FM with 19%.
“This is marvellous news for GTFM and a fantastic vote of confidence from local
people for our brilliant team of highly professional volunteers and support staff” said
GTFM’s Station Manager, Terry Mann.
“We are often asked for audience figures by prospective advertisers, so we’re
enormously grateful to Russell Todd at WCVA for commissioning this survey by Jon
Matthews at ‘Funding Eye’. We also appreciate the assistance of the local people
who took part and media students from Coleg Morgannwg and the University of
South Wales who carried out the ‘in-the-street’ interviews, often in freezing conditions
during February and March 2013”.
